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The Heatmaps screen in SimplifyAnalytics provides a visual representation of user interaction on various pages of your website. Here's how to navigate and use this screen effectively:
Overview of Heatmaps Screen
- Accessing Heatmaps: Click on the Heatmaps section within SimplifyAnalytics to view the list of heatmaps created for different pages.
- Heatmap List: The screen shows the names of the pages for which heatmaps are created, their URL paths, and their status.
- Status Indicator: The 'Collecting data' status suggests that the heatmaps are currently active and gathering user interaction data.
- Creation Date: The date indicates when the heatmap collection was initiated for each page.
Using the Heatmaps Screen
- Creating a New Heatmap: Use the 'Create heatmap' button to start tracking a new page. You will need to enter the URL of the page you want to track and configure any additional settings.
- Viewing a Heatmap: Click on a heatmap entry to view the visual data. You'll see areas of high interaction displayed in warm colors (like red) and low interaction in cool colors (like blue).
- Analyzing User Interaction: Study the heatmap to understand where users click, scroll, and focus their attention on the page. This can help identify popular sections and elements that may need improvement.
- Improving Page Design: Use insights from the heatmap to make data-driven decisions about layout changes, such as moving important content to areas of high engagement or removing elements that do not attract attention.
- Optimizing Conversion Elements: Ensure that calls-to-action and conversion-related elements are placed in areas that receive high user interaction.
- Monitoring Over Time: Regularly check the heatmaps to see how changes to your site affect user behavior. Continuous data collection will update the heatmap over time.
- Exporting Data: Depending on SimplifyAnalytics' features, you might be able to export heatmap data for reporting purposes or for a more detailed analysis.
By utilizing the Heatmaps screen, you gain visual insights into how users are interacting with your site, which can inform UI/UX design decisions, content placement, and overall website optimization strategies.
Create new heatmap
The "Create a new heatmap" form in SimplifyAnalytics is a feature that allows you to set up a new heatmap for a specific page on your website. Here’s how to use this form:
Using the 'Create a New Heatmap' Form
- Open the Form: Select the 'Create heatmap' button, usually found on the Heatmaps screen or dashboard.